Thursday, January 20, 2011

STEP INTO THE LIGHT


STEP INTO THE LIGHT…MEET LONDON NEW AND EXCITING CONCEPT STORE…….. DARK ROOM  -By Karen

You can always count on London as being a city that always has something new to offer in terms of alternative stores and shopping experiences.

To further add to London’s portfolio of cool concept stores, look no further, as Darkroom, is the new kid on the block when it comes to new and exciting retail environments.

Situated on the very trendy Lambs Conduit Street, Darkroom is a clever new concept in retail, which mingles fashion with interior design showcasing a mix of bespoke jewelry, belts and bags alongside interior items such as designer cushions, rugs, ceramics and lighting.

It is the perfect fusion of fashion, home and lifestyles with many of the products comprising of one off designer collaborations, such as David David, Fred Butler, H by Harris, Noel Stuart, jewelry designer Florian, and Corrie Williamson.

I LOVE David David geometric umbrella’s www.daviddavid.com

The Darkroom also hosts a calendar of bi-monthly art and sculpture exhibitions. Having just launched their 'Into Africa' series - a showcase of luxury accessories inspired by indigenous African craft - they've also invited a selection of designers to produce a unique products ranging from jewelry, to art prints, wallets and bags. The series will be sold alongside authentic vintage African pieces carefully sourced founders Rhonda Drakeford and Lulu Roper Caldbeck.



Everything about this store is meticulously considered, from the product to the environment. The curation of both the space and the product is faultless and not only do I personally want EVERYTHING in it, I would quiet happily live in the space too!

A job for the girls indeed! Well done Lulu and Rhonda for delivering such a spectacular store!

After visiting Darkroom I can certainly say that I have now “seen the light”!!!

Check out the store on http://www.darkroomlondon.com

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